Our Story

Huck Yeah is an adventure lifestyle brand built for those who thrive on risk, camaraderie, and pushing limits. We celebrate outdoor enthusiasts, from mountain biking to ice climbing, uniting them through shared experiences and quality gear. As advocates for sustainable adventure sports, Huck Yeah fosters a community that champions environmental stewardship while embracing the thrill of the outdoors.

Who we are

In 2019, my sons, Andrew and Reese, and I discovered mountain biking. Starting with basic bikes, we soon upgraded to full suspension rigs. After riding local trails in Indianapolis, we ventured to the Western Slope of CO for our first big mountain adventure. The thrill brought us back in September, making it an annual tradition. In May 2020, we joined the Pursuit crew from Grand Valley for a group ride, realizing it was about community, friendship, and shared excitement.

Pursuit transformed us. Despite living over a thousand miles away, we were welcomed with open arms and invited back anytime. Pursuit’s Monday Night Lights (MNL) became more than a ride—it was a place for friends to share life, experienced riders to mentor newcomers, and everyone to be treated equally. MNL became a non-negotiable part of our annual trip to Colorado.

“Huck Yeah” emerged during our adventures, symbolizing the spirit of our jumps, risks, and emphatic “yes” to challenges. This spirit led to the creation of Huck Yeah, an action and adventure sports advocacy company. We promote community, a welcoming spirit, and mentorship across various sports, advocating for safe, accessible, and enriching experiences that empower individuals to pursue their passions within a supportive community.

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