Why adventure together
We believe adventure has the power to connect, challenge, and inspire. When we log miles together, we grow together. Huck Yeah exists to bring like-minded people together—where risk, reward, and camaraderie fuel a movement we’re all part of. We don’t just chase adventure; we create stories worth telling, together!
where it began
In 2019, my sons, Andrew and Reese, and I stumbled into mountain biking almost by accident. What started with basic hardtails quickly turned into an obsession—one that justified upgrading to bikes that cost more than our cars. After months of riding local trails, we took a leap and headed west to Fruita, CO, for our first real mountain adventure. That trip changed everything.
A year later, we were invited to ride with the Pursuit crew in Grand Junction, CO, where we realized this was more than just biking—it was about community, friendship, and pushing limits together. Their weekly ride, Monday Night Lights (MNL), welcomed new riders, sparked friendships, and made skill level irrelevant. It became a non-negotiable part of our yearly trip.
Somewhere along the way, "Huck Yeah" became our mantra—capturing the spirit of sending it, embracing risk, and saying “yes” to adventure. What started as a fun phrase grew into something more.
Today, this mindset is at the heart of our brand. We’re here to bring people together and create stories worth telling.
Huck Yeah!
Justin Bates, Pursuit
“just remember…every foot we go down we have to climb back up at the end. stay close and don’t overthink it. Huck yeah!”
